Denim Day

Denim Day

On April 25, wear jeans for a good cause and support the Roxcy Bolton Rape Treatment Center at Jackson Health System.

What is Denim Day?
For the past 19 years, an organization called Peace Over Violence has run its Denim Day campaign on a Wednesday in April in recognition of Sexual Assault Awareness Month (SAAM). The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 25, 2018.

Get Involved
You can support Jackson Health Foundation and our Denim Day initiative by donating as little as $5 today using the donation form below. You can also visit to learn more about this national movement to end sexual assault.

About the Roxcy Bolton Rape Treatment Center
The Roxcy Bolton Rape Treatment Center is the only comprehensive rape treatment center in Miami-Dade County. The Center, founded in 1974, is the first rape treatment center ever established in the United States and has since provided treatment to over 50,000 victims. The Roxcy Bolton Rape Treatment Center provides services to children, adolescents and adult victims of sexual assault, as well as non-offending family members and relatives of the victims.

Denim Day Corporate Partners
A big thank you to our corporate sponsors – United Property Management, the Milton Family Foundation, Workscapes, and Miami Magazine/Modern Luxury for their generous support of our Denim Day initiative!

United Property Management